At this stage of the journey, the consumer is trying to address their pain point through searching and learning. Establish your business as a trusted source of authority by producing meaningful, high-quality content. Blogs, eBooks, webinars, and other formats of content should answer their queries, drawing them towards your business. At this stage of the marketing funnel, you’re introducing yourself to prospects. The main aim of this stage is to EDUCATE, rather than make a sale. The more you educate your audience, the more people consider you an authority figure within your field.
Inbound Marketing Agency. We believe in creating smart and engaging content that takes your prospects through the marketing funnel to convert them to clients.