Times have changed, and few people still appreciate traditional means of marketing. Outbound marketing, though still priceless, has begun reaping less results because of its intrusive and disrupting nature. Outbound marketing encompasses un-skippable ads, billboards, phone calls, and radio or TV advertisements. These types of outbound marketing are also referred to as “mass marketing.”
Mass marketing methods are no longer as profitable as they once were — which is why social media inbound marketing is the new go-to. Pop-up advertisements and pushy pitches are more likely to irritate than entice customers. People today like to choose if, when, and how they consume marketing materials, and this is why inbound marketing is a company’s best way to go, especially on social media platforms.
Social media inbound marketing is a non-intrusive and appealing way to attract people’s attention to your brand. This is because inbound marketing strategies delicately incorporate who you are and what you do into people’s lives by providing them with solutions to certain problems they might be facing in a seamless way, even on social media.
Social media inbound marketing: why is it relevant?
Nowadays, almost everyone is on at least 1 social media platform. This implies that including social media in your marketing strategy allows you to reach vaster audiences with the click of a button (and a whole lot of planning, of course.) It makes no difference if you own a small, local business or a large, multinational one. Social media is much more than a trend. Even though social media alone will not drive business development, it is a crucial component of your business marketing plan.
Social media platforms will help you interact with consumers, increase brand awareness, and improve lead generation, but you must first have a robust content marketing strategy. This means that you have to know when to post and what to post to get the most out of your efforts.
Setting up and optimizing your social media presence using an inbound marketing strategy is thus of huge importance, seeing as 74% of consumers turn to social media to direct their purchasing decisions and 53% admit they are inclined to buy from companies that are transparent on social media.
After you’ve optimized your SEO, content marketing strategy, and email marketing campaigns, social media is the stage where you can extend market presence. In other words, social media acts as a booster for your chosen inbound marketing techniques.
Social media also allows you to understand more about your audiences and communicate with them on a regular basis, which leads to enhanced consumer loyalty.
Social media is among the best practices in inbound marketing strategies because it serves a wide range of advantages, among which are:
Getting to know your audience on a more personal level
Social media is an excellent tool for better understanding your target demographic. People use social media to share things that they enjoy and find useful. Hence through trial and error, social media can indeed reveal to you what your audience actually enjoys.
Whether your sites provide informational content or descriptions of your offerings, your audience will respond to what is essential to them. This allows you to tailor your material to their needs and thus increase engagement with your brand, which only positively influences your ROI.
Establishing a proper branding
One of a company’s most precious assets is its branding. Establishing brand recognition is among the most crucial marketing goals for any company. This is because customers like to shop from brands they are familiar with. Establishing proper branding leads to long-term benefits, which include loyalty, recognition, word-of-mouth marketing, and increased credibility.
Fortunately, social media makes brand building simple and profitable. Placing your logo frequently yet strategically is an excellent method to increase brand recognition. This means that placing your logo on the pictures or videos you post as well as it being your profile picture is essential for recognition.
Social media inbound marketing – content marketing strategy
As we’ve previously stated, curating content for social media audiences is of very high importance. You don’t want to overwhelm your audience with irrelevant content because this would drive them away rather than pull them towards you.
An effective inbound marketing content strategy emphasizes on attracting, engaging, and delighting targeted website visitors by delivering a captivating experience that educates and motivates people to make a change – placing their interests and needs ahead of your profit line.
Social media inbound marketing content strategies are made up of several steps, being:
- Deciding which stage of the buyer’s journey to target (awareness / consideration / decision)
- Understanding your audiences (buyer personas)
- Determining the topics you want to write about
- Getting the right keywords and FAQs
- Deploying your content in different forms (webpages / videos / podcasts)
- Curating your content for different uses (website / different social media platforms)
Social media inbound marketing: the power duo
Do you want to enhance your inbound marketing approach? Social media is key in the early stages of the inbound marketing process, when you draw visitors to your website. Social networking, alongside SEO and your blog, is a key tool of generating new viewers and, ideally, converting them into customers.
Attract more people to your website (higher CTAs)
This is because your target audience members are almost always on social media, which is one of the most powerful tools to increase brand awareness. Social media exposure in an inbound marketing strategy can significantly boost the results you see, especially when your content is engaging and informative. Check out this blog post to see which type of content to post on Instagram to garner the most engagement and interaction.
When more brand awareness is created, website CTRs are a second skin.
Show that you care by interacting with your social media audience
This is a highly-important point because consumers now know that most businesses only care about selling their products or services. Interacting with your audience is a great way to show them that they are your primary concern, which thus helps you form a bond with them and earn their trust – when they see your brand as “one of them,” they will be more likely to become paying customers.
Posting tips, tricks, and how-to content
When your brand is seen as a solution provider – especially for free – you will be associated with positive emotions. Everyone loves free advice that works, and you’re bound to getting more traction when this form of content marketing is used.
The inbound marketing strategy focuses on optimizing your online presence, which includes working on your social media channels. When you truly commit to a social media strategy, the quality content you provide and the interactions you get with your audience create your reputation.
Don’t hesitate to contact us to find out more about how our inbound marketing plan can help you boost your visibility and engagement rates!