The reason so many people are migrating to a social media inclusive marketing strategy is because it allows us to connect with our clients in a way that has never been possible in the past. This connection means that we are closer to clients than ever before, so there are new things to keep in mind when you interact.
Set Personal Boundaries With Clients
The separation of business and personal life is continually being blurred. This is especially true now that a social media presence is essentially a prerequisite for a successful marketing campaign. It’s important to consider how much of your life you’re willing to share. Whether you outsource your online marketing campaign or not, bits of you will be shared so it’s important to know what you (and your company) are comfortable with. Create some key boundaries for yourself before you start!
Build Connections To People
Interacting with people is the key to your social media success. Without interactions, you miss the most important tool at your disposal: human connection. People build trust through conversation so converse with your potential clients! If they have questions, try to answer them. If they have requests, try to heed them. That is not to say you can forget about creating content and simply talk with people, but it’s definitely an important step. It may get difficult as your page garners attention, but try to keep in touch somehow. Even if you don’t answer every message or mention you get, if you reply to some people will notice.
Create Content That Thrills Your Clients
The question you should always be asking yourself when you’re creating online marketing content is: who cares? Who will be searching for this? Who will find this and, perhaps most importantly, who will think it’s important? The idea behind your content creation should always be to help your followers. Information on the internet is in excess, so you want to be sure yours is what people are looking for. This can be difficult as an expert writing for non-experts, so if you’re struggling, just ask your followers!
Get Comfortable With Sites
This is a key step that many people are missing. Knowledge of how others use a website is the best way to ensure you’re maximizing your potential. Feel free to spend a little time looking around. It may not feel like you’re doing work, but this is a very important step. If you get to know the site, you’re more likely to post relevant content on the right site.