Inbound Marketing for SaaS
Table of Contents
Now that we have painted the broad strokes of SaaS Inbound Marketing, it is time to concretely show you how Inbound Marketing for SaaS works, the metrics used to analyze its success, and the benchmarks of those metrics for our Inbound Marketing agency.
The SaaS market has become more evolved, more complex, and more competitive. As an Inbound Marketing agency, we implement an organic, consistent conversion and acquisition strategy.
LetsMarket.it is an Inbound Marketing Agency that devises a solid Inbound Marketing for SaaS strategy and helps your business attract the target audience, generate leads, and convert them into paying customers.
We ensure that the SaaS funnel is optimized from top to bottom. Let us walk you through our Inbound Marketing for SaaS playbook.
The Inbound Marketing for SaaS funnel shows your business the buyer’s journey, the path your prospect takes from becoming aware of their problem to becoming a paying customer.
As an Inbound Marketing agency, implementing an Inbound Marketing funnel for SaaS translates into conveying your message in the right place at the right time. Our SaaS Inbound Marketing Strategy is effectively built on this funnel. Keep in mind that the basic premise of the Inbound Marketing funnel is that not all visitors to your business’ website have the same purchasing problems.
As a SaaS Digital Marketing agency, we share our experience and expertise in a way that caters to your specific market segment. There is no employee training required on your company’s part. LetsMarket.it will get up to scratch smoothly.
SaaS content marketing is the most powerful tool your business can use to attract, engage, convert, and eventually delight customers.
We help you show customers how the software product solves their problems as well as explaining to them how to use the tool. Through SaaS content marketing, we effectively educate customers on how your service works, and gradually guide them towards testing out the tool.
We believe that the goal of your SaaS content marketing strategy is to provide valuable information throughout the entire sales funnel. SaaS Inbound Marketing in general must help customers get what they need to know at each stage.
As an Inbound Marketing agency, here’s how we create content throughout the SaaS Inbound funnel:
In order to attract new prospects and drive traffic to your website, we create engaging, entertaining, and educational content that contains the keywords relevant to your market.
The goal at this stage is to help prospects discover that your software solves their problems.
Once customers are aware of your brand and services, our goal as an inbound marketing agency is to get them to engage with your brand more and earn their trust in the software.
Our goal at this stage is to generate leads by providing free and highly-valuable content that further nurtures leads.
At this stage, prospects are at the bottom of the Inbound Marketing funnel. We produce content that sets your SaaS product apart from the competition, and convinces your prospects against seeking alternative solutions.
Content created at this stage targets a specific audience: sales qualified leads, those that are one step away from making a purchasing decision. They know what they want and which products can address their needs.
The primary objective is to capture readers at the end of the buying cycle and effectively close the deal with them. Content may include consultations that entice prospects to view your products as the adequate solution, as well as direct communication.
The delight stage is a key component of the inbound marketing process that is often overlooked. We create content that favors brand advocacy. This means producing active content that can be easily shared by existing customers.
It is essential to keep customers delighted and engaged with your business after their purchase so that they become brand advocates and spread the word about your SaaS products.
Content creation is at the heart of an Inbound Marketing for SaaS campaign. Content will build an audience, close sales, and increase customer retention rate. As an Inbound Marketing agency, this is precisely our objective.
Your website acts as your business’ digital headquarters. By optimizing the components of your website, we make sure it catapults your company as a reliable and trustworthy figure of authority in the market it operates in.
A well-designed homepage aims to outline your business, your brand identity, what it is that you do, and how you can help potential customers. We design and implement a homepage that clearly showcases your value proposition. It should also be able to initiate conversions. We also incorporate strong call-to-actions (CTA) buttons that are well-positioned and clearly visible. We include those CTAs either in the top right or bottom left corner of the homepage
SaaS Inbound Marketing involves directing traffic from an ad displayed on social media channels back to a landing page relevant to the ad. As a result, SaaS landing pages are designed to drive up conversions, and generate more leads and sales. As an Inbound Marketing Agency, we create a Landing page from scratch that will cater to your sales needs.
Search Engine Optimization is comprised of three key components:
On-site SEO refers to the practice of optimizing web pages to improve a website’s search engine rankings and generate organic traffic. Not only do we produce relevant, high-quality content, we also include captivating headlines, HTML tags for blog titles, meta descriptions for web pages, headers, and images.
LetsMarket.it takes into account multiple aspects of the web page that, when added together, will improve your website’s visibility in search results.
Search engines and their algorithms have become increasingly complex. They are now much better at understanding what users are actually searching for when they type a query and at delivering search results that meet user intent.
We ensure that your business’ website and its content, both what is visible to users on web pages (for example texts, images, videos) and elements that are only visible to search engines (such as HTML tags, structured data), are streamlined to improve rankings.
Off-site SEO refers to actions taken outside of your business’ own website to impact your rankings within search engine results pages, or SERPs. It is about building external links, or links from other websites, and generating traffic via social media.
In other words, off-site SEO supplements on-page SEO. Both go hand-in-hand. As an inbound marketing agency, LetsMarket.it focuses on your link building, branding efforts to optimize the SEO process.
Backlinks, also known as inbound links, are links from one website to a page located on another website. Search engines consider backlinks as “vote counts” from other websites. The web page is thus better indexed by search engines, giving the website a higher ranking overall. At LetsMarket.it, one of the main objectives is to produce high-quality content centered around keywords that will enable search engines to better crawl your website and give it a higher ranking. Thus, LetsMarket.it optimizes the design of your business’ website in order to streamline the SEO process and optimize your website’s SERP.
Your target audience undoubtedly has a presence across social media networks. They constitute a direct, personalized channel to your consumers. Implementing an effective SaaS Inbound marketing strategy through social media, our objective is to build solid customer support solutions that are integrated in your social media pages. This greatly increases the level of engagement with your prospects and customers. Solving customer service issues is of paramount importance. Customers expect to have their queries addressed quickly. As an Inbound Marketing Agency, we teamed up with aChatbotAgency.com, a Chatbot marketing agency to implement chatbots that will automate customer support tasks, and consistently answer queries around-the-clock.
Video is one of the best mediums for reaching high-quality leads for your SaaS business. They are also a great way to explain and demonstrate a feature or the benefits of your SaaS products. We create high-quality visuals. More specifically, we will devise a visual product that breaks down complex SaaS products in a way that their use and value becomes easily understandable by viewers, and underlines their effectiveness as a solution to the viewers’ purchasing problems. If you opt to our Premium package, we create one explainer video every month in collaboration with VerveVideos.com, an explainer video company.
We, as a SaaS Marketing Agency, produce high-quality content, drive traffic across all digital channels and build an efficient Inbound Marketing for SaaS funnel. Feel free to reach out to us and schedule an appointment!
With LetsMarket.it, your business will be dealing with capable, trustworthy, and competent SaaS inbound marketing partners