The proliferation of virtual marketplaces and technological breakthroughs have made it simpler than ever before to buy and sell products (and services) online. During the COVID-19 outbreak, as more companies went online, the worldwide shift towards digitization accelerated quickly. eCommerce activity continued to increase even as different regions started to reopen post-COVID. By 2024, it’s anticipated that global eCommerce sales will total 6 trillion USD!
This eCommerce progression can only mean one thing: even more companies are vying for the attention of a relatively-unchanging number of customers. In light of this, how can eCommerce stores, whether B2B or B2C, get the attention they desire?
If you came to this article looking for an answer to “is inbound marketing for eCommerce?” then the answer is yes!
Why Use Inbound Marketing for eCommerce
The challenge with traditional marketing has historically been attracting the perfect clients at the perfect time. Additionally, for years, client retention has come second to customer acquisition. However, it has been evidenced that it costs 5 times more to get a new client than it does to preserve an older one.
Inbound marketing for eCommerce does exactly that. If you’re still wondering, “is inbound marketing for eCommerce?”, read on!
Businesses are beginning to see the significance of retaining clients given the rising cost of client acquisition; a 5% improvement in customer loyalty rates could boost profitability by 25% to 95%. eCommerce inbound marketing has proven to be one of the best — if not the best — approaches for customer retention. Here’s why.
Inbound marketing for eCommerce places a strong emphasis on the value of positive consumer experiences. With eCommerce inbound marketing, your company will improve the way it interacts with consumers in order to boost sales and profitability. Your organic search ranking, brand recognition, and social media outreach will all improve if you incorporate inbound marketing for eCommerce into your strategy.
eCommerce inbound marketing strategies are multidimensional, multichannel digital programs that use several outlets, methods, and approaches to spread messages to consumers. Inbound marketing tends to move away from conventional, frequently expensive outbound marketing strategies that often impair the user experience and discourage people from interacting with your brand.
With the use of pertinent, interesting, and high-quality content, inbound marketing for eCommerce focuses on luring new customers to your company as well as retaining older ones — have you heard of the inbound marketing funnel? eCommerce brands frequently find success when they take the time to comprehend their core demographic in-depth. This allows the brand in question to consistently deliver the appropriate content to the appropriate audiences at the appropriate times.
For businesses to be successful online, inbound marketing is a need since it facilitates engagement with potential, existing, and former clients. Inbound marketing for eCommerce, which is a content-led approach, strives to simplify the process of connecting your company with potential B2B or B2C clients through search engines.
How does inbound marketing for eCommerce work?
Inbound Marketing Process for eCommerce
The important thing to keep in mind in this situation is that inbound marketing isn’t simply one instrument, one plan, or one campaign that a business does once and reaps all the benefits it desires. Inbound marketing is a collection of recurring activities, ranging from website optimization and SEO to blogging and social media marketing, that help your company build a repeatable income stream.
Inbound marketing for eCommerce aims to draw in potential clients by providing them with pertinent, authentically beneficial content that aids them in understanding and resolving issues they might face along their buyer’s journey. Your objective is to lead a prospect through the awareness, consideration, and decision stages of the buyer’s journey.
Since they found your business through pertinent content, the prospects you receive through the inbound marketing process for eCommerce will already be qualified once they connect with you. By eliminating leads who are improbable to become clients, you will save precious time and money.
But how do you do it? What is the inbound marketing process for eCommerce? The four steps of this process are commonly acknowledged to be attract, engage, close, and delight.
Stages of the Inbound Marketing Process for eCommerce
Stage 1 of the Inbound Marketing Process for eCommerce – Attract
Optimizing and promoting your website are essential if you want to operate a successful online business. One advantage of inbound marketing for eCommerce is that, when done correctly, it will make accomplishing that goal a breeze.
How can you attract the ideal visitors? Simple, with the relevant kind of content. You will have a significant chance of drawing in the proper segments of visitors if you publish content for the different buyer’s journey stages.
To identify whom and what to target, build some buyer personas before you begin creating this content. Another crucial consideration is a competitor analysis — seeing what your competitors are up to and understanding how they are able to attract people to their brands will give you a huge boost. Don’t copy them! Learn from their mistakes and do better. We will help you with that, worry not.
Stage 2 of the Inbound Marketing Process for eCommerce – Engage
When a prospective client interacts with your business and gives you some of their personal information, they are converted into leads. To promote this, you must enable users to interact in a way that works best for them, which you will learn through your buyer personas.
Once you’ve gotten a visitor to engage with your content or website, you will then be able to nurture that new lead by answering any questions they have and providing them with more useful content to move them farther down your inbound marketing funnel. Given that it will allow you to keep record of your leads and all conversations you have with them, a CRM system is also essential.
Stage 3 of the Inbound Marketing Process for eCommerce – Close
At this point, your goal is to convert your qualified lead into a paying customer. Providing them with beneficial content and first-rate customer service will suffice to address their problem.
You ought to supply all the assistance you can to guide your lead to locate the best solution for their concern, as they should be at the consideration or even decision stage of their buyer’s journey at this point. Offering a blog article comparing different products, for instance (the consideration stage) or a video on the best methods to utilize a certain product that the client has determined will be useful to them are two examples of how to accomplish this (decision stage).
Stage 4 of the Inbound Marketing Process for eCommerce – Delight
Every step of the inbound marketing process for eCommerce must take the client’s experience into account, from the first time they visit your website to the instant they become a paying customer and well beyond.
It’s challenging to retain clients and cultivate brand advocates, so keep this in mind when you produce content, reply to inquiries, interact with users on social media, and follow up with current clients. You could also invest in a customer service video that answers all pertinent FAQs!
Long after they’ve made their initial purchase, inbound marketing for eCommerce delights your clients. By enabling your clients to experience fulfillment with their purchase, you will turn them into repeat customers and ultimately into loyal brand advocates.
No matter how big or small your eCommerce business is, inbound marketing is 10 times more successful at increasing traffic to your website because it offers more chances for visitors to be converted into leads, and once prospects are obtained, they will be seamlessly groomed into qualified sales leads.
Thanks to its educational nature and the powerful effect that digital content has, inbound marketing for eCommerce also increases revenues by making the sales cycle much more efficient. Last but not least, eCommerce inbound marketing promotes customer loyalty by emphasizing that marketing never stops once an order is placed and that a company must constantly educate its clients. As a result, clients become loyal brand advocates.
Attract, Engage, Close, and Delight are the four stages that form the backbone of the whole inbound marketing process for eCommerce and several other industries. While some might consider it to be a lengthy process, our funnel-based inbound marketing strategy has been serving our clients quite well.
As an inbound marketing agency, LetsMarket.it will strategically guide your business in order to effectively reach your target audiences, regardless of the industry that you operate in. The inbound marketing process is all about creating a marketing strategy that is sustainable, scalable, and repeatable.
Still asking “is inbound marketing for eCommerce?” Here are 5 reasons why the answer is yes, a thousand times yes!