Inbound Marketing: Engage Stage
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Engage Stage
Once your business reaches that stage of the Inbound Marketing funnel, it means that it has been able to attract qualified prospects.
At this stage, the prospects are evaluating how your business’ products and services stack up against the competition. They are evaluating the different methods that are available to them.
It is now time to convert them into Inbound leads, actively engage with them and persuade them to continuously receive information. You want to lead them further down the funnel. The term “lead” itself is an individual or an organization that has an interest in your products or services.
At this stage of the Inbound Marketing methodology, your business must establish contacts. Contacts are anyone your business market to, sell to, partners with, engage with, or employs. Your business is creating a relationship with these individuals. Having a strong contact database is key at this stage. Storing data about who these prospects are, what they want from your business and segmenting them with your suitable products and services is the way to go.
In other words, you want your visitors’ contact information: their email address, phone number, or any other contact form.
The best way to do so is through an exchange. Your business must offer something valuable and enticing whereby the prospects are compelled to give the required information. After all, your business is still delivering critical information to help the prospect make the best possible decision.
Here are some of the methods your business can employ to convert prospects into leads:
Demo Videos
One of the most efficient ways to offer a better explanation of how your products and services work, is through a Live or an animated demonstration video. You are showcasing them in action. This is a thorough and compelling way to communicate your product or your service’s value to the potential customers. They will eventually have a visual proof of there feasibility and there worth. As a Digital Inbound Marketing Strategy, posting these videos on your business’ website and social media pages will organically attract visitors, engage with them, and generate leads.


E-Books
Electronic books, or e-books, is a publication made available in digital form. Since they are in said form, they are never unavailable or out of stock. Your business can give prospective customers valuable information about a product or a service in exchange for their contacts. E-books are also a reliable source of information that enables knowledge to be transferred from the company to the prospects, thus generating more Inbound leads. Last but not least, they are easy to send, share, and download.
Training Videos
As a business, you should keep in mind that the majority of your potential customers are visual learners, and you should engage with them as so. By adapting a training video during the engagement process, you are establishing a connection with the prospects. Besides, a training video can perfectly complement written instructions on an E-book.
Freemium Models
Whitepapers

