Inbound Marketing Benefits
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Inbound Marketing has definitely become a staple of Marketing as an economic concept. Over the course of the last decade, more business leaders and entrepreneurs have turned their attention to Inbound strategies.
Inbound Marketing is all about leveraging contemporary tactics that appeal to the modern consumer, such as SEO, social media platforms, and content creation. While traditional forms of marketing are certainly not dead, the rise of the Digital Age has allowed Inbound Marketing to gain steam at a much more rapid pace.
For example, cold-calling is one of the traditional marketing methods. In the United States, 235 million Americans have registered their phone numbers on the Federal Trade Commission’s “Do Not Call” list. That is approximately 71% of the population of the entire country. They simply do not want to be disturbed by a salesman calling on their number and pitching a product or a service over the phone.
It is fair to say that Inbound Marketing is providing more value for consumers than its Outbound counterpart, since the latter employ more intrusive methods.
Here are some of the advantages that Inbound Marketing can provide for both businesses, leads and buying customers alike.
Inbound Marketing generates Quality Traffic and Leads
In marketing terms, a lead is a person who shows interest in a brand’s products or services, which makes the person a potential customer.
Finding new customers is a challenge for all businesses. Generating qualified leads is a more challenging process.
Qualified leads are labeled as such when they’re seeking to learn more about a certain number of companies, and the products and services that they offer.
The main goal of Inbound Marketing is to attract the right people to a company.
Initially, publishing quality content material and good blogs go a long way to increase traffic towards a company’s website and/or social media pages. A good Inbound Strategy will slowly turn prospects, into leads, and then to buying customers.
Through Inbound Marketing, companies not only seek to increase sales, but to educate and nurture their customers. This will in turn improve the customer experience, and generate better lead qualification and improved sales close rates.
Inbound Marketing simplifies the role of Sales and Marketing
Marketers are constantly looking for ways to connect with prospects and increase customer recognition. An Inbound Strategy helps achieve just that.
The Digital era and the new technologies that came with it, have enabled customers to filter the advertising process based on their own needs, and at their convenience timewise. They are no longer solely bound by the confines of Outbound Marketing and have their daily lives interrupted.
For instance, consumer research and information gathering can now be easily conducted online, as opposed to traditional methods. For example, before the Digital Age, customers used to go to seminars or trade shows in major cities to get a better understanding of the products they were trying to buy.
Inbound Marketing makes the whole advertising process a much smoother proposition.
Regarding Sales, since Inbound Marketing is an approach focused on attracting customers through content and engagement. These two elements are designed to address the problems of customers.
Using an efficient Inbound Marketing Strategy will attract prospects further down the sales funnel without the need of a sales team to hunt down said prospects. This will in turn, facilitate the whole sales process.
Inbound Marketing Educates
One of the most beneficial aspects of Inbound Marketing is that it’s not only sales-driven. It is a very customer-centric strategy.
When a business constantly gives information content, leads can learn at their own rate, instead of being bombarded with sales emails and calls at inopportune times.
The more prospective customers read content, the more they will understand what a company is trying to sell.
Therefore, the likelihood of prospects being converted to qualified leads, and then to customers, is exponentially higher with Inbound Marketing.
Inbound Marketing is Cost-Effective
Inbound Marketing Increases Trust and Credibility
Traditional Marketing relies on intrusive methods to prompt the prospect to buy a product or service. Inbound Marketing is far less intrusive, and enables the user to seize the initiative. The customer is key to the success of a company, and is at the heart of everything a business does.
Through the digital tools and platforms at their disposal, buyers are more inclined to research online and are actively looking for products and services. Simply put, they are taking the initiative. Through a carefully crafted advertising campaign that relies on Inbound Marketing, businesses can give them what they are already looking for.
Therefore, customers are more likely seeking businesses through Inbound Marketing. The latter builds long-term relationships, because it is based on mutual communication.
Inbound Marketing Increases Visibility and Brand Awareness
Inbound Marketing constitutes a great vehicle for increasing visibility and awareness for any business, regardless of its size. Inbound marketing relies heavily on content.
Creating content on a regular basis brings attention to a company, and the latter gains more exposure over time. It eventually becomes an ongoing source of inbound traffic via SEO.
Therefore, awareness is created organically, via a steady and continuous flow of information. The customer is thus aware of the company, more informed about its products, services, business model and brand image, and is ultimately more interested in it.
All in all, Inbound Marketing is a modern Marketing strategy that aligns better with contemporary buyers, both in terms of their behavior and their psychology.
With Inbound Marketing, customers feel that they are in control of their own destiny, and make purchasing decisions at their own convenience.
Inbound Marketing is a long-term ongoing process, unlike traditional forms of Marketing. Businesses are in a state of perpetual engagement with customers, even after converting leads to buyers. Whereas traditional forms often stop after a certain timetable and do not forge an organic connection with customers.
Therefore, when an Inbound Marketing campaign is properly executed, it guarantees a very rewarding experience for both parties.