Inbound Marketing Agency for eCommerce

Now that we have shown you how inbound marketing for eCommerce works, it is time to explain what our MO is, how we operate, and how your business stands to benefit when you decide to partner with LetsMarket.it.

As an Inbound Marketing agency for eCommerce, our main goals include:

To achieve those goals, LetsMarket.it deploys a broader, more detailed ecommerce inbound strategy that provides mechanisms to create value for site visitors early into the buying process, and that will enable your business to distinguish itself from the competition. As the buying process evolves from research to a purchasing decision, LetsMarket.it ensures that your store’s products and services are in front of consumers as often as possible.

LetsMarket.it implements an efficient inbound marketing methodology that takes multiple, targeted factors into consideration.

Inbound Marketing Strategy

Buyer Personas

The success of a marketing strategy depends on how much an inbound marketing agency for eCommerce is willing to spend time gaining insights into your business’ customers and devising methods accordingly.

We segment buyers by asking three questions:

After making appropriate calculations using these three data points, we set out the ideal buyer profile by identifying the following factors:

Buyer Modalities

Our objective is to also implement buyer modalities, or buyer modal. These modalities are based on research we conduct on existing customers. They define specific behavioral patterns and go beyond simple profile data.

We ask the following questions to identify buyer modalities:

Regardless of who the buyers are, they are motivated and influenced in different ways through the purchasing and the interaction with your business’ products and services. Different people have different reasons for buying.

This is why, as an inbound marketing agency for eCommerce, we break buyers into four different categories:

There is also an inner layer to those four categories:

We make sure to cater to all those buyer modalities by addressing their queries and needs through each stage of the inbound marketing funnel.

Content Creation

The initial objective of inbound marketing is to create high-quality content to attract more prospects to your business’ website and store, and convert them into customers through remarketing and reengagement.

Our primary goal as an Inbound Marketing Agency for eCommerce is to expand your reach by increasing the number of visitors that will see your website and products.

More traffic at the top of the inbound marketing funnel leads to more transactions. After all, as Microsoft founder Bill Gates famously said, “Content is King”. The better quality your content is the more success your business will enjoy.

LetsMarket.it creates content for your business using the following formats:

Blogging

Blogging is a very efficient format to increase website traffic for your business. We write high-quality blogs that share valuable information that will place your business as a reliable figure of authority within the industry and market segments it operates in.

High-quality blogging improves trust, enables your business to bolster its brand images, increases brand loyalty, and leads to more purchases.

Developing topics to write about consistently is a crucial decision. As an inbound marketing agency for ecommerce, we develop a content strategy that does not just include your products, but addresses your industry and your customers’ needs and interests.

For example, if you are a solar roofing company, we write about the benefits of solar panels and/or solar tiles, new features for solar shingles, and industry news about solar roofing.

We avoid the act of simply selling your products on the blog. Instead, we create newsworthy stories relating to solar roofing, that your target audience will find interesting and will want to share with their friends and colleagues.

LetsMarket.it also includes a clear path to purchase in each and every blog by using images and links that lead directly to the product pages.

Social Media Marketing

Social media is an inextricable component of the whole inbound marketing process. As an ecommerce inbound marketing agency, our goal is to implement a strategy that consists of encouraging a friendly buy. It is a referral tactic that encourages prospects and customers with rewards, provided that they share your products and services’ pages with their friends and relatives via email and/or social networking platforms.

We also encourage followers to share your content and social media posts. Apart from creating accounts on platforms depending on which ones your target audience uses, LetsMarket.it pushes the envelope a bit further.

For example, within the blogs themselves, we place social media buttons in either the header of the footer of your website that leads the visitors to the social media pages.

Email Nurturing Campaigns

After leads have opted to fill out the contact form located on the landing page, your business has the opportunity to remarket to them.

As an ecommerce inbound marketing agency, we believe that organizing campaigns to nurture these leads through email will encourage the recipients to revisit your website.

Email nurturing campaigns will position your site as a highly-valued purchase destination, since your business is in constant communication with visitors through the referral of products and potential promotions.

For email nurturing campaigns to pay dividends, LetsMarket.it takes the following measures:

As an inbound marketing agency for eCommerce, we also implement multiple email nurturing campaigns that last weeks, and sometimes even months.

SEO

Content creation is at the heart of an efficient ecommerce marketing strategy. But content writing in and of itself will not do the trick. Search engines will not effectively crawl random content written on your website and store.

This is why structured data and methods must be put in place to help search engines understand the context of your content. They will also enable search engines to easily navigate through your website and improve your Search Engine Ranking Page, or SERP.

While the implementation of keywords relevant to your business is vital to bolster your SEO rankings, they are not enough and will not do the job on their own.

As an inbound marketing agency for eCommerce, LetsMarket.it utilizes the following tactics that will enable your business to figure on top pages of search engines.

URLs

As a general rule of thumb for ecommerce, each product your business sells should have its own page.

We develop clear and easy-to-read URL structures that makes understanding and categorizing your pages easier for search engines to crawl and index your website.

This optimized, well-structured URL will enable search engines to better identify the product and the page as a whole.

Product Titles

A good tactic for SEO is to create unique titles for each product. Search engines disregard the value of duplicate content. More specifically, if you are using the same product title as other stores online that sell the same products, your business can be out-ranked by competitors that are considered as higher authorities.

In order to stand out from the competition, we create unique product pages by including relevant keywords in the title whilst removing ones that are frequently associated with the product.

Heading Tags

Search engines put a huge emphasis on heading tags. This is why it is extremely important to use them whenever possible on every page.

For instance, we include the H1 tag to reinforce the importance of the page title and the product’s name. This optimizes the page since it can be more easily found for a specific keyword combination.

Meta Descriptions

Meta descriptions is an HTML attribute that provides a brief description, or a brief summary of a web page.

As an inbound marketing agency for eCommerce, we believe that meta descriptions are vital to increase your store’s SERP, since search engines display them in search results, which influences click-through rates.

Meta descriptions can be any length, but Google generally truncates snippets to approximately 155 to 160 characters.

This is why we opt to write descriptions that range between 100 and 160 characters, to outline the page’s content in a precise and concise manner.

Secondary Navigations

Also known as breadcrumbs, secondary navigation helps visitors navigate from and to the main product category pages and other areas of interest.

They also create useful anchor texts for internal linking.

Multimedia and Image Alt Text

Images are essential for merchandising your business’ products and giving consumers a better insight into them.

For SEO purposes, we include alt-tags that contain the page’s targeted keyword, alongside a description of the image to increase the relevance of the product and boost SEO rankings in the process.

Ratings and Reviews

Search engines love reviews. When they crawl and index websites, they find any type of information that helps identify the degree to which a product is popular, and data that help provide a more informative experience for users.

As an inbound marketing agency for eCommerce, we also add the ability to rate and review products directly on your website. This can also come through the delight stage, when your existing customers fill out surveys and write reviews about your products.

The benefits include: increasing your SERP in an organic way, alongside the website’s overall traffic, since users can obtain valuable information about the products and services that you are selling.

Lead Generation

One of our main goals as an inbound marketing agency for eCommerce is to convert non-purchasing site users into marketable leads, and persuade them to eventually make a purchasing decision in due time.

This is why we develop a strategy for non-transactional offers that can be highly rewarding in the long run.

The benefits are abundant: First of all, your business will convert more of the site visitors into leads. Secondly, your business can remarket to these leads as you would to existing customers.

Creating Call-to-Action (CTAs)

A call-to-action is a button used to draw interest and drive traffic to a specific page. Standard ecommerce call to action can be “buy now”, “add to cart”, or “checkout”.

Their goal is to obviously increase purchase rates.

But we also take into account visitors who do not make a purchase upon a visit. Prospects that are still located in the attract stage are still in research mode. As an inbound marketing agency for eCommerce, this is why we place buttons in those prospects’ path that will resonate to their research needs.

Again, when we refer to solar roofing, a compelling call to action can be “10 Things You Need to Know About Solar Panels”, or “Download Our Solar Panel Shingles Catalog”, or “Ultimate Buyer’s Guide to Solar Roofs”.

This is the sort of call-to-action that would interest and convert non-purchasing visitors, which constitute the majority of your website’s traffic.

Landing Pages

Once a visitor clicks on a call-to-action button, they are redirected to a landing page. The main objective of landing pages is to entice visitors to fill out a form in return for something they already indicated they wanted, such as a buyer’s guide or a catalog.

As an inbound marketing agency for eCommerce, we use the following practices to maximize landing page conversion rates:

We provide enough information for visitors to identify the value of the offer
We do not overwhelm visitor with text
We use bold text to highlight important information
We incorporate pictures or videos to further highlight the value of the offer
We keep the contact form short and to the point, asking for necessary information
We remove site navigation to enable visitors to either fill out the form or leave the page.

Chatbots

A highly-engaging, consistent customer service can go a long way to converting visitors into leads.

To lighten the workload of your sales team and ease the burden of resources needed to hire customer service representatives, we believe that chatbots constitute a great solution.

Chatbots are computer programs designed to interact with users. They can efficiently handle customer queries in large quantities, and on a 24/7 basis. If needed, they can also redirect a prospect to a human customer rep.

Chatbots can provide a higher level of customer service that earns the prospect’s loyalty and convert him into a qualified lead. When you subscribe to our Pro or Premium package, your website will be equipped with a Chatbot in partnership with aChatbotAgency.com.

Email Nurturing Campaigns

After leads have opted to fill out the contact form located on the landing page, your business has the opportunity to remarket to them.

As an ecommerce inbound marketing agency, we believe that organizing campaigns to nurture these leads through email will encourage the recipients to revisit your website.

For email nurturing campaigns to pay dividends, LetsMarket.it takes the following measures:

As an inbound marketing agency for eCommerce, we also implement multiple email nurturing campaigns that last weeks, and sometimes even months.

Key Performance Indicators (KPIs)

KPIs demonstrate how effectively your business is achieving key inbound objectives.

Here are three ke KPIs that we take into consideration:

Cart Abandonments

This is perhaps the most important KPI. Ecommerce websites lose a high percentage of interested buyers in the checkout process.

Between submitting an email address and the final checkout page, most ecommerce companies can lose half of their potential buyers.

It should be noted that cart abandoners have already demonstrated a high level of buying intent without actually purchasing a product or a service. Also worth noting is that your business would have already captured their contact information.

Ecommerce inbound marketing thus dictates the implementation of win-back campaigns: We re-engage with lapsed customers to entice them to buy a product from your store.

Conversion Rates

Conversion rates refer to the percentage of your visitors who take an action on your website, such as clicking on call-to-action buttons, or signing up for a newsletter or making an actual purchase.

Conversion rates will mostly depend on how effective the landing pages and calls-to-action are.

This involves asking the following question: “Are users encouraged to buy your products?”

The average conversion rate for online shoppers is roughly between 2.5 and 3%. This means that out of every 100 visitors, two or three will convert.

Thus, to increase conversion rates, our main goal is to implement visually-pleasing, high-quality CTAs and landing pages.

Customer Acquisition Costs (CAC)

A CAC is how much money it takes to acquire, or buy, a customer.

Understanding your business’ CAC allows us to plan how many customers you want to acquire within a certain timeframe, and the variables required to help you reduce those costs.

Conclusion

Inbound Marketing has become the quintessential marketing methodology that enables ecommerce companies to organically increase the number of leads and paying customers. It has effectively supplanted traditional, outbound methods.

LetsMarket.it is an inbound marketing agency for eCommerce that will help you implement a comprehensive, but gradual marketing plan that will not force your business to allocate huge sums that will go beyond your marketing budget.

We put in place a customer-centric strategy that will not only enable your business to reap valuable rewards, but to establish long-term relationships with customers.

Inbound Marketing Agency for eCommerce

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