HubSpot Agency Partner: Everything You Need to Know

What is HubSpot?

HubSpot’s story:

As fellow graduate students at MIT in 2004, Brian and Dharmesh observed a transformation in the way consumers shop and buy. Shoppers were no longer putting up with interruptive pleas for their time; in fact, they’d grown very, really adept at dismissing them.

HubSpot was founded as a result of this transition. It was established on the concept of “inbound,” which holds that consumers do not want to be disrupted by marketers or hounded by salespeople; instead, they want to be assisted.

Nowadays, the inbound trend is empowering businesses all over the world to stop intruding, start assisting, and refocus on the customer. What’s more is that HubSpot has grown to be one of the biggest – if not the biggest – go-to place for marketers all over the world. 

HubSpot Agency Partner

What is a HubSpot Agency Partner?

The HubSpot Solutions Partner Program is intended for customer-focused businesses, service providers, and distributors who want to learn, develop their brand, and employ cutting-edge technology. It is a global network of businesses that offer the HubSpot framework to their customers and/or use HubSpot to assist their customers achieve their objectives.

It is fundamentally a program for marketing agencies that currently leverage the HubSpot platform and are committed to the inbound marketing strategy.

How to Become a HubSpot Agency Partner

You can join the HubSpot Agency Partner Program through one of two bundles. The provider package is a low-cost method to learn how a HubSpot partnership operates. The partner package is designed for those who wish to learn more about HubSpot and become a master.

HubSpot Agency Partner: Provider Package

Want to use HubSpot for your customers and earn commissions but aren’t willing to commit to becoming a partner? Begin by being a provider of solutions. It’s a low-cost method to see what a HubSpot collaboration may achieve for your company.

HubSpot enables service providers to centralize all of their marketing, sales, and customer service resources. The option to use the platform for their clients is the most important benefit that service providers enjoy from HubSpot. It enables them to clearly demonstrate ROI and develop more complex marketing tactics for their clientele.

HubSpot Agency Partner: Partner Package

Corporations that provide CRM setup, marketing, web design, sales, or system integration solutions are a wonderful fit for the Solutions Partner Program. The Solutions Partner Program is a community of firms that provide services such as marketing, sales, web design, and CRM installation.

Once you’ve applied to the Solutions Partner Program, you’ll be able to chat with a partner development specialist about how the program might help your agency or business specifically. 

Features of the HubSpot Solutions Partner Program comprise two professional account managers, sales training, exposure to unique partner events, software training, and white-labeled material for use on your websites for lead generation. 

Associates of HubSpot also claim a boost in leads, website traffic, monthly recurring revenue, and the number of retained clients. In case studies, see how the initiative has helped existing partners.

HubSpot Agency Partner Certification

HubSpot Certified Partners are businesses that have met particular HubSpot requirements for successfully servicing and managing clients on the platform. Partners are graded based on their regulated revenue, the amount of clients they attract to HubSpot, software interaction, and holistic inbound marketing performance.

HubSpot Academy offers a plethora of free education, but individuals wishing to become a HubSpot Certified Partner must first complete the HubSpot Agency Partner Certification. This unique course will teach participants the cornerstones of the agency schema: market, sell, deliver, and grow.

In addition to the HubSpot Agency Partner Certification, several agencies expect their staff to obtain some or all of the HubSpot credentials in order to become a reliable advisor who stands out.

How Much Does it Cost to Become a HubSpot Agency Partner?

A solution provider should have HubSpot software at the Starter, Professional, or Enterprise tier. Marketing Hub, Sales Hub, and Service Hub starter levels presently sell for $25/month when invoiced annually, therefore it is the current starting cost to become a solutions provider.

A solutions partner must have one or more HubSpot software applications at the Professional or Enterprise level. CMS is presently $400/month when invoiced annually, making it the cheapest current starting point for being a solutions partner. Any solution partner must additionally complete Partner Onboarding (which starts at $3,000).

How Much Does it Cost to Work with a HubSpot Agency Partner?

There are several methods for agencies to collaborate with customers, as well as various price structures, which will influence how much you incur with a HubSpot agency partner. 

Some businesses that operate with HubSpot agency partners depend on them exclusively for consulting, and others rely heavily upon their agency to do some – or even all – of their marketing tasks for them.

Pricing for consulting agreements with HubSpot agency partners generally ranges from $2,500 to $10,000 per month, depending on the number of marketing initiatives, their intricacy, and/or the size of your firm.

Pricing for marketing strategy and implementation varies greatly, but generally begins at $5,000/month, with the bulk of retainers lying anywhere between $5,000 and $20,000/month.

What is HubSpot Used for?

HubSpot is a robust solution designed for your marketing, sales, customer care, and operational processes. It’s a tool that everyone on your team can use and understand. The program is designed to assist you in developing meaningful connections with every one of your clients. With everything in one place, your HubSpot CRM is not only a sales tool. It’s a tool for business.

Marketing Hub

HubSpot provides all of the tools you require to create successful marketing campaigns. When combined with HubSpot’s CRM, you get a potent powerhouse at your disposal. The tools your company requires to target the proper demographic, increase website traffic, and retain consumers. 

Inbound marketing’s cornerstone is HubSpot. With the correct tools and assistance, your team can link marketing and sales, give highly personalized messages, make data-driven choices, and much more.

HubSpot’s tools work for the different stages of the inbound marketing funnel (attract, engage, close, and delight) and encompass a wide array of services, ranging from blogs and social media management to marketing automation, A/B testing, and website traffic analytics.

Sales Hub

Your staff should devote considerable time selling and much less time manually updating CRMs and entering data. You need a successful approach that provides your team with a robust workflow, enhanced forecasting, and a centralized source of information.

You can integrate your sales and marketing teams with Sales Hub. You need the tech, methods, and content to enable your sales staff to sell more efficiently and quickly.

HubSpot’s tools for the sales hub range from email tracking / notifications, task automation, and meeting scheduling to pipeline management and deal forecasting.

Service Hub

To provide genuine service, you must have the necessary technology to assist the customers. Without it, your team will lack the resources and time to meet client expectations. 

Service Hub provides an all-in-one interface for your team to quickly locate relevant information t T=o provide self-service and multichannel support.

HubSpot’s tools for the service hub include customer portal, omnichannel messaging, ticket / task automation, help desk, and customer feedback surveys.


The content management software that is adaptable for marketers, robust for developers, and provides a personalized, safe experience for your consumers.

Marketers: With the SEO tips home page, you can readily evaluate how you can optimize your website and take action, all in one spot. Monitor every visit to your website in one location and use CRM data to build tailored digital experiences. 

With the HubSpot CRM platform, your website transforms into a company development engine. Consistently improve your website with minimal effort. Select up to five page variants, and HubSpot will track and deliver the highest performing alternative.

Developers: Create webpages with the tools you like. With changeable themes, you can empower your marketing team to make last-minute changes on their own.  Use tools like GitHub for versioning, and make modifications to site assets as needed. Create compelling, SEO-friendly sites with data tables or CRM modules that marketers can quickly edit. Excellent for calendars, product catalogs, price information, and more.

IT Teams: HubSpot’s committed 24/7 security team and out-of-the-box capabilities like enterprise-class software firewall, SSL, customized CDN, SSO credentials, and much more back up your dedication to safety and dependability. Your website will be instantly furnished with a standard SSL certificate, which will boost trust between your brand and website visitors while also increasing your Google position.

Track down documented issues or disruptions, as well as regions of your website that are experiencing excessive traffic, sluggish speeds, and poor overall effectiveness over time. Allow your marketing teams to produce and manage content while still loading all material from a single, trustworthy domain hosted elsewhere.

Operations Hub

CRM gets less organized as organizations grow in size. That is the common mode of thought. HubSpot Operations Hub challenges that approach by providing the tools and procedures needed to have a clean, reliable, and approachable CRM.

This hub boosts your CRM as well as your other Hubs. You can link practically any network with Operations Hub to establish a single source of information, automate data cleaning, implement configurable automation, and much more.

HubSpot’s tools for the operations hub range from real-time two-way synchronization and field mappings to custom-coded workflow actions and data quality automation.

Final Thoughts

HubSpot Agency Partner

HubSpot is the mother of inbound marketing, and without them, many agencies wouldn’t exist. The inbound marketing methodology is all about attracting people to your brand rather than forcing your brand onto them, and this has shown tremendous success. 

HubSpot offers a wide range of services, and the HubSpot Agency Partnership is a major boost to companies that make use of it. Partnering up with HubSpot needs considerable work, but the results are well worth it.

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