Lead generation is one of the main objectives of any marketing strategy, much less an Inbound Marketing campaign.
A lead is any individual who has indicated an interest in a company’s products or services.A well-rounded Inbound Marketing strategy focuses on the process of identifying, cultivating prospects. Quality content, constant engagement and nurturing of target audiences will eventually turn them into actual paying customers. Inbound Marketing enables your business to build trust with the target audience. It introduces them to the people that are the driving force of your brand image, and give them an actual glimpse of the value behind a product or a service. With Inbound Marketing, the process of converting simple visitors into leads has become a more personal, organic affair. When a stranger shows an organic interest in your business, the transition from stranger to customer is much smoother and more natural. Therefore, Lead generation focuses on demonstrating expertise and building trusting relationships. Here are 3 methods through which lead generation is boosted via Inbound Marketing.
SEO:SEO is one of the primary components of Inbound Marketing, and ultimately, Lead generation. It is the process of getting free traffic from search engines such as Google, Bing etc. It is also referred to as “organic” search because companies don’t have to pay funds to be shown in the results. Producing content is at the heart of every Inbound Marketing campaign. But content creation alone will not improve your business’ SEO rankings. A primary element of improving your company’s Search Engine Results’ Page, or SERPs, is having your content surface for relevant keywords. As a result, keyword research is key in terms of implementing an efficient SEO strategy. VerveVideos.com focuses on keywords such as “animated explainer video company”. Your business should identify the main keywords depending on the market segments it operates under, and build out a list of related terms and queries from there. These keywords constitute the building blocks for an optimized SEO Content Strategy. Another good SEO strategy lies in updating existing on-page content. People want to read content that is engaging and is useful to them. While SEO increases traffic towards your business’ website, it is the QUALITY of the content and user experience that will convince people to stay and show an interest in your products and services, thus driving Lead Generation. For example, make sure to use a clear and concise language. Organize your existing content with headers and include features such as bullet points, numbered lists, and images alongside their description will offer a visually-pleasing experience for visitors, and will help search engine crawling. Crawling is the process by which search engines discover updated content on the web. A search engine typically uses a program that follows an algorithmic process to determine which sites to crawl and how often. An aesthetically pleasing website will go a long way to drive traffic and increase leads.
Call-to-Action (CTA):At the heart of every Inbound Marketing strategy is a call-to-action for users. It is a very efficient technique for websites and businesses to increase lead generation. Calls-to-action are parts of an advertisement that encourage potential customers to do something, or take an action. They come in the form of messages, such as “subscribe here”, “click here for more details!”, “Sign up now”, etc. CTAs are useful because prompt users to take the next course of action. The aforementioned messages constitute great ways to encourage new leads. It gives them a small preview of what they can expect during the conversion process from simple visitors to leads. Long story short, CTAs enable your target audience to become more aware of you and what you have to offer, thus generating more leads.
Advertising Retargeting:Retargeting ads are often overlooked in the whole Inbound Marketing process. However, it fits well in your business’ Inbound Marketing strategy, and leads to an increase in lead generation. Retargeting ads are basically lead generation via external channels. Retargeting works by using cookies on your business’ website to track a visitor’s online activity. Once these visitors leave the website, your company is able to send them targeted ads to them on other websites in an effort to lure them back to your website to convert into leads, and eventually into customers. Retargeting is an effective method because your business will advertise relevant content to visitors who will become more aware of your brand image and what your company has to offer. Retargeting not only generates new leads, but has the potential of converting them into highly-qualified leads as well.
Conclusion:In essence, lead generation consists in maximizing the digital opportunities at your business’ disposal to bolster its online presence and optimize the entire Inbound Marketing campaign. We at LetsMarket.it create comprehensive and extensive Inbound Marketing campaign that covers all the intricacies of the entire process!