The 1960s saw the emergence of electronic commerce – the purchasing and selling of commodities through the transfer of data – which was made feasible by the development of electronic data exchange. Fast-forward 50 years, eCommerce has transformed how humanity conducts its trading business, and email marketing for eCommerce businesses is today at the forefront.
Among the most popular ways to make money online and a lucrative possibility for investors is through eCommerce. The terms “eCommerce” and “online shopping” are sometimes used interchangeably, although at its heart, eCommerce is much wider than this. eCommerce refers to conducting business online and it includes a wide range of services, such as paying online, booking flights, and so on.
The ever-growing industry inadvertently comes with massive competition, meaning that more businesses (of different types) are vying for the attention of a relatively-fixed number of consumers. This brings us to the following question: how can eCommerce stores successfully expand their operations and secure a client base?
eCommerce Business Content Marketing
We must first understand that there’s a fundamental difference between eCommerce, eBusiness, and eMarketing. While eMarketing is a comprehensive term covering a wide range of activities and its primary purpose is not always generating a sale, the fundamental goal of eCommerce is to complete transactions amongst businesses and clients.
The phrases “eBusiness” and “eCommerce” are sometimes used interchangeably, although they don’t mean the same thing. Simply described, eCommerce is the term for online buying and selling, whereas eBusiness pertains to all online stores.
eCommerce business content marketing should come alongside email marketing for eCommerce businesses, as it will provide your company with the advantage over your rivals in the race that everyone is undertaking to embrace digital consumer experiences. It’s one of the most economical methods to build brand loyalty while also boosting online sales.
In essence:
- eCommerce business content marketing is among the most efficient methods for an eCommerce business to stand out from the crowd.
- With the help of eCommerce business content marketing, marketers can address each stage of the buyer’s journey (awareness, consideration, and decision).
- eCommerce business content marketing enables online companies to create meaningful connections with their customers.
- When it pertains to SEO, eCommerce business content marketing provides a significant benefit. You capture organic traffic from searches that you ordinarily would be required to pay for in the form of advertisements when you constantly produce and refine high-value content about pertinent topics.
- eCommerce business content marketing enhances your marketing funnel. The most effective eCommerce business content marketing techniques smoothly advance visitors through your sales funnel until they are prepared to make a purchase.
Because not every visitor to your website is looking to buy anything, it’s crucial to develop relationships with your audience at each opportunity.
Even though content marketing is an integral part of inbound marketing, it isn’t everything. One highly-effective aspect of inbound marketing that can help eCommerce businesses get the attention they yearn for is inbound email marketing, otherwise referred to as email marketing for eCommerce businesses, which will be discussed below.
eCommerce Strategies for Business Marketing
When it comes to discovering, testing out, implementing, and settling on eCommerce strategies for business marketing, the path can often be tedious and, if we’re being honest, somewhat boring.
Digital marketing, social media, and eCommerce for your business are not to be dismissed. However, out of the hundreds of eCommerce strategies for business marketing, we will focus on the email aspect after, evidently, providing you with a list of things you can try is email marketing for eCommerce businesses.
List of eCommerce Strategies for Business Marketing
- SEO to attract more organic traffic to your website (optimizing on-page and off-page SEO)
- Social media marketing to garner exposure and engagement (working with influencers, encouraging and reposting user-generated content, posting regularly…)
- Chat bots or live chats to directly address and resolve consumers’ pain points and questions
- eCommerce business content marketing to “answer” questions before they’re asked (hello inbound marketing)
- PPC campaigns to target audience segments who are ready to make a purchase
- Reward loyal clients to foster brand loyalty
- Star of the show: email marketing for eCommerce businesses
eCommerce Strategies for Business Marketing – Emails
Email marketing for eCommerce businesses represents one of the most cost-efficient methods available to you for driving sales and loyal consumers. According to the most recent statistics, 87% of marketers communicate information using email marketing.
Consumers can’t keep up with all the TikToks and Instagram postings, and email marketing for eCommerce businesses allows for a more personal exchange. Compared to their social feeds, people continue to be more guarded about the communications sent to their private email inbox.
Additionally, email enables you to convey issues that don’t always mesh in social media posts. The eCommerce network marketing business deserves a post in and of itself, though.
Email marketing for eCommerce businesses, which, as has been established, remains a favored means of eCommerce strategies for business marketing, is elemental to successful marketing campaigns. The best way to know what emails to send, when to send them, and whom to send them to is by conducting thorough market research for your eCommerce business.
Email Marketing for eCommerce Businesses
Using email marketing effectively is essential for corporate sustainability. The benefits of email marketing for eCommerce businesses are tremendous. Email marketing for eCommerce businesses paves the way for:
- Establishing brand awareness
- Developing credibility
- Instituting reputable rapport with clients
- Increasing website traffic
- “Steroiding” ROI
- Generating qualified leads
Email marketing for eCommerce businesses could be straightforward, like sending emails to customers who ditch their shopping carts, or intricate, such as having a number of campaigns that operate in tandem to increase sales significantly.
Inbound email marketing for eCommerce is ultimately about establishing and maintaining connections, as you can be made evident from the promos, discounts, free shipping vouchers, and lead nurturing communications.
eCommerce Email Examples
Your bond with a buyer is affected with every interaction you have with them. The adaptability of email marketing has always been its greatest asset. This makes it a fantastic tool for contemporary eCommerce marketers who must interact with clients at multiple points during the researching and purchasing processes (the different stages of the buyer’s journey).
The perfect email should increase sales, develop your brand, and be successful whether a consumer is just browsing, making a purchase, or even simply following up after one. Listed below are a few eCommerce email examples to get you started:
Welcome eCommerce Email
The ability to welcome new members who wish to learn more about your eCommerce business is enabled by welcome emails, but they are also worthy of much more.
You can lay the groundwork for a long-term connection with subscribers with the help of a well-designed welcome email campaign. Over time, these subscribers will grow to be your clients, brand advocates, and (hopefully) ardent supporters.
However, to do this, you must concentrate intensely on developing a welcome campaign that goes above and beyond the norm—welcome emails have a far higher CTR than the typical email campaign. As per recent research, welcome emails are viewed on average 34% of the time, and that is 42% more often than the standard.
By applying this eCommerce email example, you will be able to:
- Leave a striking impression
- Keep the conversation going with the audience
- Drive consumers back to your shop or website
“Special Deal” eCommerce Email
Presentation is crucial when showcasing special offers and items. This eCommerce email example grabs the interest of your audience right away, especially if you include stylish product photographs. Don’t forget to add just enough text to let customers realize how much they will save with your offer; strike the ideal balance so that the product can speak for itself.
Video Tutorial eCommerce Email
The process of interacting with your customers will ultimately involve the transfer of knowledge. One of the most effective methods used to guarantee that transfer is through creating video tutorials.
A tutorial video is an instructional method for teaching a process or walking viewers through the steps needed to complete a task, such as readying the product your eCommerce store is selling.
This eCommerce email example is perfect for several reasons, the most important of which being its engaging nature – people simply love video content.
Tips / Tricks / Hacks eCommerce Email
This eCommerce email example is one of the most cherished email types for several reasons. Not only does it make the recipient feel seen, but it also provides them with valuable information which is likely to benefit your eCommerce store as well!
This eCommerce email example acts as a follow-up which has the potential to reduce phone calls and/or messages regarding different topics, similar to the aforementioned video tutorial suggestion.
Webinar Invitation eCommerce Email
By creating webinars, marketers could provide their audiences information that is easier to understand. With webinars, there are no longer any geographic restrictions on whom you could connect with and what new business prospects you can explore.
It’s difficult to convert registrations for webinars into attendance and leads, which is why it’s vital to develop a sturdy webinar email campaign from the first day one, which can be done by knowing:
- What to include in the webinar invitation email
- When to send the webinar invitation email
- Whom to send the webinar invitation email to
Final Thoughts
Email marketing for eCommerce businesses has proven to be a fruitful way to better engage with your target audience. Apart from it being a pillar of inbound marketing for eCommerce, there are multiple benefits of email marketing for eCommerce, as has been discussed above.
However, eCommerce businesses mustn’t rely on solely 1 marketing tactic seeing as competition today is fiercer than ever before. As an eCommerce inbound marketing agency, we highly recommend hiring an inbound marketing agency to do the heavy lifting for you. It doesn’t necessarily have to be us, but we have worked with eCommerce stores before and are thus highly-qualified candidates!
