Careers

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Content Writer

Graphic Designer

SEO Specialist

Inbound Marketing Specialist

UI/UX Designer

Content Writer

En/Ar Content writer, with experience in digital marketing

Responsibilities:

  • Write well-researched content in both English and Arabic

  • Utilize best practices to inspire ideas and content

  • Follow an editorial calendar to ensure timely delivery of materials

  • Develop content for multiple platforms, such as websites, blogs, email marketing, product descriptions, and videos

  • Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement

  • Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results

Qualifications for Content Writer:

  • Proven record of excellent writing demonstrated in a professional portfolio

  • Ability to work independently with little or no daily supervision

  • Ability to work on multiple projects with different objectives simultaneously

  • Strict adherence to the style guides of each company and their policies for publication

  • Good time management skills, including prioritizing, scheduling, and adapting as necessary

  • Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word 

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Graphic Designer

Graphic designer with experience in digital communications

Responsibilities:

  • Produce designs for websites, product graphics, web logos, social media graphics and banners, static and rich banner ads, email campaigns

  • Work with developers to ensure proper implementation within a web environment and ensure consistency among platforms

  • Work with the Digital Marketing Manager to translate and create marketing requirements into compelling, appropriate campaigns and designs

  • Translate wireframes into simple, easy-to-use User Interfaces

  • Ensure consistency of brand and creative across digital customer touch points

Qualifications for Content Writer:

  • Bachelor’s degree in digital design, graphic design, graphic communications or related field

  • Minimum 2 years successful professional design experience, preferably at a digital agency or inhouse

  • Web team for a product-driven business

  • Strong portfolio of design work, showing solution to business problems through effective design

  • Able to present concepts and lead internal teams to the correct solution

  • Experience in web marketing/web design with a strong knowledge of HTML, Photoshop, FTP, web is an asset

  • design and development principles

  • Deep knowledge with Web design processes

  • Experience designing e-commerce websites or advertising

  • Strong work ethic and personal accountability

SEO Specialist

Responsibilities:

  • Plan, develop and implement our SEO strategy

  • Work towards organic search optimization and ROI maximization

  • Regularly perform thorough keywords research

  • Identify key SEO KPIs

  • Monitor redirects, click rate, bounce rate, and other KPIs

  • Prepare and present reports regularly

  • Identify our buyer persona to better target identified audiences

  • Identify problems and deficiency and implement solutions in a timely manner

  • Suggest improvements for process and productivity optimization

  • Work with web developers and marketing teams to properly implement SEO best practices

  • Stay up to date with the latest SEO and digital marketing latest trends and best practices

     

Qualifications for Content Writer:

  • 3 years of experience as Search Engine Marketing Specialist or similar role

  • 3 years of experience with planning and implementing a successful SEO strategy

  • Proven success in SEO

  • 3 years of experience web analytics, marketing, and business development

  • Experience with A/B testing and other testing metrics

  • Knowledge of HTML, CSS, JavaScript

  • Ability to analyze data and provide evidence-based recommendations

  • Sense of ownership and pride in your performance and its impact on company’s success

  • Critical thinker and problem-solving skills

  • Team player

  • Good time-management skills

  • Great interpersonal and communication skills

  • Degree in relevant quantitative fields.

Inbound Marketing Specialist

Responsibilities:

  • Build and manage a rich content/editorial calendar that attracts a qualified audience (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.)

  • Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, social, inbound marketing, email, mail/print campaigns and events to drive customer acquisition

  • Optimize marketing automation and lead nurturing processes through email, content, and social channels

  • Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and convert customers

  • Conducting customer, competitor, and product research

  • Create monthly reports containing a robust description of monthly activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics 

  • Propose new and improved inbound marketing campaign ideas

Qualifications for Content Writer:

  • Previous experience in marketing management for 3 year

  • Excellent communication and interpersonal skills

  • Creative thinker and problem solver

  • Efficient organizational and time management skills

  • Data-driven and research-oriented

  • Proficiency in marketing automation and blogging software features 

  • HTML/CSS, Adobe Creative Suite hands-on experience is an advantage

UI/UX Designer

UI/UX designer with experience in Figma or XD

Responsibilities:

  • Collaborate with engineers and product managers to gather user requirements.

  • Use various ideation methods like brainstorming to solve the user’s needs to add value to the company.

  • Explore various design approaches to solve specific user problems.

  • Showcase design ideas through sitemaps, storyboards, and process flows.

  • Implement the latest design innovations to ensure that the product is in accordance with the cutting-edge technology.

  • Define user task flows and interaction models.

  • Create a cohesive style guide to ensure consistent design language is followed across the product.

  • Conduct user research 

  • Create user personas

  • Conduct customer and competitor analysis.

  • Create prototypes, wireframes, and mock-ups to demonstrate the functioning and layout of the product.

  • Optimises UI designs and tests for intuitiveness and user-centeredness. 

  • Conduct usability testing to identify gaps in design and see if they can be further improved.

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