Software-as-a-service (SaaS) has been more prevalent in today’s market than people realize. Whether it was Microsoft, Google, or Adobe, just to name a few, many companies have been using this business model and are seeing results when done correctly. One of the best SaaS marketing methods is hiring an inbound marketing agency for B2B to reach other businesses and have them use your product.
- Learn more about the essential components of B2B inbound marketing in our article Essential Components of B2B Inbound Marketing.
- Discover effective B2B inbound marketing tactics for tech companies in this article Effective B2B Inbound Marketing Tactics for Tech Companies.
What these SaaS companies are also successful at is marketing for business-to-business (B2B) deals. Google Workspace has been vital for companies during the pandemic to work remotely. Microsoft Office 365 is a critical office tool with its applications for documents, spreadsheets, presentations, and other useful software. Adobe Creative Cloud as an important tool for high quality media production. These SaaS have proved to be successful for other businesses and are known in the field as the go-to service.
With a B2B SaaS inbound marketing agency involved, having a SaaS naturally appear on its target audience’s feeds would be the goal. With the digital nature of today, reaching clients organically has become more possible than ever before.
Why Use SaaS Inbound Marketing for B2B?
With the world today being so attuned to the internet, it is the first stop to solve a problem or acquire a product. Where inbound marketing fits into the equation is that it is built as a highly effective method of SaaS marketing.
An inbound marketing agency for a B2B company with SaaS helps their clients gain more exposure and also guides them through the processes of the marketing or sales funnel.
Inbound marketing is a highly effective method of marketing. An inbound marketing agency for a B2B company helps their clients gain more exposure and also guides them through the processes of the marketing or sales funnel. The marketing funnel comprises 4 stages. The stages are: attract, engage, close, and delight.
Inbound marketing is a strategy of attracting your key demographic by leading them through the entire sales process, beginning with their first interaction with the company and ending with them becoming customers. The most important aspect of the inbound marketing strategy is the adoption of non-invasive approaches.
Inbound marketing entails the client contacting the firm instead of the company interfering with the client’s daily life with intense marketing attempts. Therefore, an inbound strategy involves:
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Content creation and content marketing
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Search engine optimization (SEO)
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Social media marketing
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Welcome offers
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Post-purchase follow-up
The Content
For a B2B content marketing agency for inbound marketing, such as LetsMarket.it, content is king. It’s a key resource for SEO strategy and it’s integral in raising the brand’s value among customers. It’s through blogs, explainer videos, how-to guides, and service pages that SEO thrives.
When businesses look for who to hire or purchase from via a search engine, the B2B content marketing agency for inbound marketing’s job is making sure that the appropriate content will be among the first they see. Once they learn of your brand’s capability through the content, they are more likely to become leads in the Engage stage of inbound marketing strategy.
While content alone does attract visitors to the website and convert them into leads, it is also important to have consistent content updates. Whether to let visitors know the brand’s online presence is alive and well or as part of the SEO strategy to stay on top of the search results, updating content is important.
It is clear why content is important to an inbound marketing strategy. It helps in both brand awareness and brand confidence by the company for a B2B deal. This is why the best B2B inbound marketing agency, LetsMarket.it, is helpful for your business.
B2B Inbound Marketing Agency For Tech Companies
SaaS companies are tech companies within themselves. Thanks to their online nature, they synergize well with inbound marketing as opposed to traditional marketing. A B2B inbound marketing agency for tech companies, like LetsMarket.it, has the experience and knowledge of marketing that helps a SaaS company stand out among competitors.
With software being sold online, and inbound marketing being attuned to the online space, the best B2B inbound marketing agency for tech companies would have an easier time planning a strategy that best suits the service.
Benefits of Hiring a B2B SaaS Inbound Marketing Agency
When you hire a B2B SaaS inbound marketing agency, such as LetsMarket.it, you are hiring a team of experts to naturally grow product awareness and increase the value of your brand. As part of the inbound marketing strategy, the agency uses modern tactics to draw in customers instead of using interruptive marketing.
Brand Identity for a SaaS B2B
One of the benefits of hiring an Inbound marketing agency for B2B, business owners who visit your page would be naturally inclined to visit your SaaS websites with this method. Part of the strategy is to have your website appearat the top of the search results, having the user visit your site voluntarily instead of using bothersome advertisements.
The B2B content marketing, the blogs, how-to guides, and videos, just to name a few, would help instill the brand’s image within the visitor’s mind. While showing your brand’s skill and value, the content would increase the likelihood of closing a purchase.
With the best B2B inbound marketing agency at work, the content, social media, and post-purchase nurturing of the customer boosts the brand’s confidence among buyers and proves to be an important part of the brand’s identity.
Delighting Customers
An important aspect of inbound marketing is nurturing the link made with the buyer after their purchase. This can take the form of surveys, special discounts, or feedback adjustments; what matters is that they know their interests are kept in mind.
What makes an inbound marketing agency for a B2B company effective is that, when working with another business, having that link taken care of could yield being their main supplier of the product. Having a brand ambassador also in charge of procuring products or services would be a great benefit for any business.
The best B2B inbound marketing agency would have both your and the customer’s businesses in mind when it comes to an inbound marketing strategy. Just because the sale has been completed, the work continues to ensure long-term success for everyone involved.
Cost Effectiveness
The fact that inbound marketing is more cost-effective than outbound marketing is one of its key benefits. There is no need for a studio because everything inbound marketing needs to run a successful marketing campaign can be done online. SaaS marketing has a better chance of success through online inbound marketing than pricey physical interruptive media.
If your SaaS business hires an inbound marketing agency for a B2B company, most of what is being paid will go to skilled experts researching, designing, and implementing the marketing plan. The resources would go toward things like website redesign, a social media content calendar, SEO blog and article updates, or even perhaps a total rebranding of your business.
Prices vary between each B2B SaaS inbound marketing agency, but they are significantly less expensive than purchasing several billboards for a few weeks in a few locations.
Inbound Marketing Methods for SaaS B2B
For SaaS companies, an inbound marketing agency for B2B have several methods to use to market their services. A B2B SaaS inbound marketing agency would attract other business owners or procurement officers to the client’s service page or website, appeal to them to engage with the brand, increase the likelihood of closing a sale, and nurture the relationship made through the sale for continued success.
Through inbound marketing, the SaaS company can reach its full potential in reaching a B2B deal. The B2B SaaS inbound marketing agency would have several services that perfectly fit SaaS companies.
Content Marketing
It’s through the B2B content marketing agency for inbound marketing that the SaaS brand can truly shine in value and identity. With SEO-driven keywords and phrases within the content itself, the B2B SaaS inbound marketing agency can have the website or service page appear at the top of the service page.
On top of being an important piece to raise awareness, the content produced for the website is also an indicator for other businesses to see the brand’s identity and skills. Blogs, how-to guides, news articles, or videos, among other forms of content, show the customer how your SaaS is useful.
Along with advocating the skills of the brand and the practicality of the service, the content also showcases the brand’s identity to the viewer. Part of the brand’s value is also the brand’s identity, where the B2B SaaS inbound marketing agency would highlight the company’s tone and insights.
Social Media
Inbound marketing uses social media differently when compared to traditional marketing methods. Instead of advertising their products or services via paid promotions, the B2B SaaS inbound marketing agency would use it as a point of contact with customers.
As part of the delight stage of inbound marketing, social media would provide customer service to ensure buyers are satisfied with their purchase and to correct any discrepancies that may arise.
Social media not only serves to delight customers, but it is also a method of driving traffic to the main client website or service pages. Social media also serves a role as a showcase of the brand’s identity that the client wishes to present to potential customers.
Email Marketing
Emails are a useful tool for marketers to gain information and to promote products or services. Inbound marketing doesn’t use emails as a promotional tool as they are more likely to be ignored as spam and deleted without thought.
A B2B SaaS inbound marketing agency would instead use the emails as informational instead of promotional. Whether to inform buyers or leads about updated terms and services or an upcoming offer related to their purchase, inbound email marketing is tailored to the users.
Not only would these emails be beneficial to the customer and tailored to fit them, these emails would benefit the agency as part of their data collectors. Whether through surveys or A/B testing, emails are a useful tool for inbound marketing SaaS for a B2B goal.
Final Thoughts
With the online nature of SaaS, it makes logical sense that through a B2B SaaS inbound marketing agency that it’s full potential is released. Billboards and TV commercials won’t help sell the service by advertising to the masses, but having already-interested individuals stumble upon the client’s page naturally is a more efficient and effective method.
When it comes to marketing a SaaS for a B2B goal, an inbound marketing agency like LetsMarket.it works with modern methods for the best interests of the client. If you wish for your SaaS to reach other companies, contact us for a consultation.
