If you’ve noticed any ranking and visibility changes in Google search over the past few months, it is likely attribute it to the latest Google update. The new helpful content update is a new algorithm search update that’s all about content that’s valuable to users. Are you tired of competing with content that’s strictly created […]
A business doesn’t operate in a bubble. A restaurant needs a connection to the butcher and vegetable vendor, and they need to work together with farms; no business works alone to succeed. This relationship is called business-to-business (B2B), where a company works with another business to provide a product or service. Some companies would prefer […]
Software as a service (SaaS) has been a part of life since the advent of the computer age, with it really taking off with the introduction of cloud-based software. People would be using SaaS software today without realizing just how prevalent they are. Companies like Microsoft, Amazon, Google, and many others use this business model, […]
Over the last couple of years, the world as we know it has changed drastically. Businesses across the board were forced to change their methods to survive the change, and businesses that adapted quickly and planned accordingly are currently in the lead. With law firms in particular, networking and marketing methods have changed from dinner […]
Using terms interchangeably isn’t an uncommon occurrence. How many times did you use Google to find synonyms for certain words? Your goal might have been to find a more appropriate term for the context you’re in, to find similar words about a specific topic to avoid repetition, or simply to make you seem like you […]
eCommerce strategies for business marketing include Website Development and Optimization, eCommerce Business Content Marketing…
Content is at the heart of inbound marketing, regardless which industry is involved. Needless to say, though, that since inbound marketing is part of the world of digital marketing and since the world in which we live has become massively digitized, companies that lack an online presence cannot reap the benefits of inbound marketing – […]
Email marketing for eCommerce businesses paves the way for:
– Establishing brand awareness
– Developing credibility
– Instituting reputable rapport with clients
Inbound marketing for eCommerce increases brand visibility, generates more qualified leads, drives leads down the sales funnel, and more.
For the inbound marketing process for eCommerce to be successful, there are 4 stages that must be taken into account and leveraged: Attract, Engage, Close, and Delight.
In the world of business, nothing lives in a bubble. A hardware store purchases tools from a factory, the factory purchases steel from a metal refinery, the metal refinery buys ore from a mining company, and the mining company buys tools wholesale. All these companies work together in producing resources they all need, and this […]
Giving a helpful, personal touch to marketing initiatives is at the very heart of inbound marketing. The healthcare industry is a fantastic fit for such a value-added strategy.