If Content is King, then Who is the Queen?

Diagram explaining the four types of buyer behavior

You’ve certainly heard of the phrase “Content is King” that Bill Gates coined in 1996. He believed that online content is where the real money can be made on the internet, and he wasn’t mistaken. Content drives the online world, from blogs to social networking posts and video sharing sites. Without content, your Google search […]

How Does The All-in-One Marketing Strategy Benefit Lawyers?

How Does The All-in-One Marketing Strategy Benefit Lawyers?

There’s a direct relation between web presence and digital marketing. Law firms can reach more potential clients through all-in-one marketing strategies like social media and email marketing. Thus, law firms should seriously consider all-in-one marketing to increase their audience reach. All-in-one Marketing Boosts Awareness All-in-one marketing combines a set of powerful strategies integrated into one […]

Why You Need Buyer Personas For Your Growing Law Firm, Now

Why You Need Buyer Personas For Your Growing Law Firm, Now

A “buyer persona” provides a law firm with a better understanding of potential clients.  This opens up the opportunity to set an efficient plan that attracts the specific target audience.  What is a Buyer Persona? Content that is based on buyer personas effectively targets the right audience with relevant content that is tailored to their […]

Hiring a Good Law Firm Marketing Agency and How to Easily Find “The One”

Hiring a Good Law Firm Marketing Agency and How to Easily Find “The One”

In our digital era, law firms have a plethora of options that they have not had before. When it comes to legal marketing, capturing qualified leads, or advertising their firm via law firm marketing agency is of utmost importance. To take upon marketing for law firms is a valuable method for lawyer marketing; it optimizes […]

Get Good SEO For Your Existing Content

Get Good SEO For Your Existing Content

So you’ve put your blood, sweat, and tears into your content to no avail? It’s probably because you are not maintaining content optimization. Everything is changing, and everything will keep on doing so in the digital world – SEO content optimization, SEO rankings, Google algorithm, buyer persona, and trends, competitors are all around you; while […]

As a Law Firm, Are You Using Inbound Marketing to Better Improve Your Clientele?

As a Law Firm, Are You Using Inbound Marketing to Better Improve Your Clientele?

Inbound marketing has been the utmost method to incorporate presence online. It helps improve invisibility on search engines, forge trust in your brand, and establish businesses as a leader in your industry, regardless of what it is. Inbound marketing for lawyers along with inbound marketing for attorneys will experience drastic changes once legal marketing strategies […]

Benefits For All-In-One Marketing Agency

Benefits For All-In-One Marketing Agency

Calling a spade a spade, calibrating your small business demands ample exertion. In your pursuit to obtain more clients, businesses need an all-in-one marketing agency executing software to their marketing scheme. Managing your platforms becomes a ponderous job, creates discord amongst departments, steers to wasted manpower, time, and eventually slows down business proliferation. Likewise, discovering […]

How to Create a Fantastic Marketing Plan for 2021

How to Create a Fantastic Marketing Plan for 2021

With the inauguration of 2021, it’s high time to delve into a new, groundbreaking marketing plan for your business. Many questions are probably popping into your head, but the most fundamental one is: What new strategies should I try for 2021?  Let’s start with a brief introduction as to why we should go through a […]

10 Tips to increase your sales during the Holiday Season

Ecommerce is becoming an increasingly accessible option for retailers and consumers to purchase products and/or services that they need. This is especially true during the holiday season. It represents a huge opportunity for retailers and online shops to increase lead conversions, and ultimately, generate higher revenues. By 2021, total retail ecommerce sales are projected to […]

The 5 Commandments of Inbound Marketing

Inbound Marketing has become highly necessary over the past decade or so. Inbound Marketing strategies present noticeable assets that have been confirmed powerful and effective, thus people keep endorsing it for their business. Inbound Marketing is equipped to supply profits such as better lead generation, increased sales, aggrandizes revenue advancement, improved brand perceptibility, and awareness, […]

Ecommerce Inbound Marketing Agencies

We have outlined inbound marketing for ecommerce as a general concept. You have seen that inbound marketing consists of three main objectives: traffic and demand generation, lead capture and nurturing, and customer delight.  We also outlined how Inbound ecommerce, just like any other industry relies on a funnel that stretches across 4 stages in order […]

How Inbound Marketing Boosts Lead Generation

    Lead generation is one of the main objectives of any marketing strategy, much less an Inbound Marketing campaign. A lead is any individual who has indicated an interest in a company’s products or services. A well-rounded Inbound Marketing strategy focuses on the process of identifying, cultivating prospects. Quality content, constant engagement and nurturing […]