Imagine this: you’re casually scrolling through social media, and for the first time in forever, you come across an ecommerce page that grabs your attention. You go to the profile and find yourself staring at a promotional post for socks (you’ve shockingly been meaning to buy some) so you end up buying six pairs. That’s inbound marketing.
What is Inbound Marketing?
Inbound marketing is the art and science of subtly creating content specifically tailored to segmented audiences in order to boost sales. Instead of “normal,” mainstream marketing, the inbound method is less “in your face” and more gently presented to you through channels you would normally use.
Essentially, inbound marketing relies more on content-driven promotions rather than, for example, sending a mass broadcast to every available email address. Inbound Marketing involves building a stable clientele that has been gathered of their own volition.
Since the main objective of marketing is, in a way, to raise awareness about something, inbound marketing entices buyers into approaching the product or promotion themselves rather than pestering the customer with loud and unnecessary marketing.
Inbound marketing revolves around creating connections with your audience which is granted through multiple stages that are able to give your clients what they want and need, regardless of their position in the buyers’ journey.
5 Companies that Use Inbound Marketing.
Companies have been adopting inbound marketing strategies because they believe in their potential. Some companies that use inbound marketing are:
Who is Verve Videos?
Verve Videos is a Canada-based company that was founded in 2017 and has since created a vast variety of animated explainer videos as well as a few live-action videos for several major companies, such as Hershey’s, Mississauga Business Entrepreneur Center, Beirut Duty-Free, and the Middle East Business Aviation Association.
Inbound Marketing Strategy that Verve Videos Used
- Using an Inbound Marketing Strategy, thus creating a website with a growth-driven design.
LetsMarket.it worked with VerveVideos.com to create a comprehensive inbound strategy.
This involved a complete website redesign, as well as development and optimization, content generation, and SEO. The LetsMarket.it team first created a comprehensive Gantt chart that detailed every facet of the website’s Inbound program, giving VerveVideos.com a clear timing schedule.
LetsMarket.It then created a cross-platform accessible website with a new logo and more vibrant colors to make the website more attractive and engaging.
- An Increase in Content Creation Service was Offered.
Custom Animated Explainer Videos, Corporate Explainer Videos, Startup Explainer Videos, and E-learning Explainer Videos were all part of VerveVideos.com’s initial service package.
LetsMarket.it divided the services page into two sections: Video Styles and Video Types.
Infographic Videos, Interactive Videos, Whiteboard Animated Videos, Animated Videos, and Live-Action Videos were among the video types available, whereas tutorial videos, sales videos, social media videos, demo videos, motion graphics videos, customer service videos, explainer videos, corporate videos, and training videos were among the video styles that were used.
LetsMarket.It constructed a separate website for each piece and placed a slew of backlinks that linked the pages together, allowing for a more comprehensive explanation of the service.
Keywords related to video marketing were also added, such as retention rates, animation, and so on which enhanced the website’s SEO rankings.
VerveVideos.com was able to significantly boost qualified sales leads for their service as a result of their website overhaul, which included more than 100 backlinks, social media optimization, and ongoing production of quality content.
LetsMarket.it’s website revamp resulted in a 37 percent increase in online traffic and a 24 percent increase in qualified leads six months following the launch of the new website.
To summarize, an inbound marketing strategy is a cost-effective and useful strategy that informs, educates, and valorizes visitors, converting them organically into leads, and eventually into purchasing consumers.
What is VBOUT?
VBOUT is a marketing automation platform that provides a variety of tools and features to assist business owners and marketing professionals in centralizing and automating their tasks in a simple and intelligent manner.
The uses of VBOUT are aplenty, here are some of them:
- All of your social media accounts may be managed in one spot.
- Create and send winning email campaigns to engage with your consumers.
- With no coding required, you can create gorgeous and dynamic landing pages.
- Create automation using an easy-to-use visual editor.
- Continually expand and manage your audience lists.
- A customizable dashboard allows you to track and analyze all of your marketing operations.
How Did VBOUT Use Inbound Marketing Techniques?
The Attract Stage is the first step in the Inbound Marketing process, and it involves learning about the best people to hire. Your ideal consumer’s demographics, behavioral tendencies, and aspirations should be based on research and educated speculation.
Inbound marketing is a strategy that focuses on individual prospect groups. Identifying and targeting those who are more likely to be interested in your brand while rejecting those who aren’t is the key to success.
After you’ve finished creating your content and distribution strategy based on your customer profiles and competition analyses, it’s time to upload them to VBOUT. The channels you employ to reach your target audience in the Awareness Stage are mostly your website and social media.
Furthermore, managing social media pages, developing landing pages, designing the Engage Stage, constructing email campaigns, automating tasks, and segmenting contacts are some of the methods VBOUT uses to better its Inbound Marketing strategy.
What is Chewy?
Chewy is the first site to appear in the organic results when you search for “dog food,” “organic dog food,” and “cheapest place to buy dog food.” Chewy has grown to become the Amazon of pet goods since its founding in 2011. The product sites are even designed to look like Amazon with reviews, plenty of product photos, and discounted pricing to persuade shoppers to take advantage of the offer while it lasts.
How does Chewy use Inbound marketing?
Chewy has developed a strategy that is not only effective but also stable. Here are some tips from Chewy’s Inbound Marketing strategy that are very interesting and reliable:
- Don’t be stingy with the details. People love detailed descriptions of what they’re going to buy.
- Make use of a lot of photographs and videos. Most customers want to buy something they’ve seen first, so feel free to add as many visual aids as possible for your product.
- Q&As can help to increase user engagement. Since people are naturally curious, having a Q&A or a FAQ page can aid in increasing the number of clicks your brand receives.
- If you have satisfied consumers, request that they write a review. There is nothing more effective than having a happy customer write you a positive review. Not only does it boost your credibility, but it also means that your clientele is avidly supporting you.
The takeaway from Inbound Marketing: Search engines see not only the keywords on pages, but also that the content provides value to shoppers.
What is Uber?
Launched in 2009, Uber is the highest-ranked ride-sharing app in the world. With the app being used in 785 metropolitan areas worldwide, it has rapidly climbed to the top and has stayed there reigning over other ride-hailing services.
How does Uber use Inbound Marketing Strategies?
Mainly focusing on email marketing, Uber uses specialized and targeted emails to its users to make them feel special and appreciated. Uber was able to harness regional traffic events thanks to targeted mailings split by state, employee signed emails, and granting users the ability to earn credit by sharing personal promo codes with friends and family in order to turn one-time customers into avid users of this service.
In summation, since Uber is promoting a service, sleek and easy-to-read personalized emails are the way to go.
What is Birchbox?
Birchbox is a beauty subscription service for people who want to try out a variety of different moisturizers, concealers, and hair conditioners but don’t have the time or funding to do so.
This monthly subscription service delivers sample-sized, high-end beauty items to your door, with the opportunity to purchase bigger amounts of any of the products you like at the Birchbox online shop (with free shipping!)
What Inbound Marketing Strategy does Birchbox Use?
After a brief decline in sales in 2016, Birchbox pulled its funding for major TV ads and email campaigns and focused solely on social media. Birchbox now posts bright photographs of items, encouraging words, and real people using their products on their social media pages including but not limited to: Instagram, Facebook, Twitter, Youtube, and Snapchat.
The people at Birchbox have discovered that pretty pictures or videos attract customers and entice them to subscribe to their service.
In summary, Birchbox has used social media as its number one inbound marketing frontier and has since then turned a very handsome ROI.
Benefits of Inbound Marketing
The concept of inbound marketing was first introduced in 2005 due to the steep decline of outbound marketing’s efficiency – no one enjoys waking up to an inbox filled with ads from newsletters they didn’t necessarily subscribe to.
Inbound marketing provides an experience that has been specifically tailored to a segmented group of people based on their publicized likes and dislikes. The benefits of inbound marketing are plenty, but here are some of them:
- Inbound marketing is extremely cost-effective in comparison to outbound marketing.
- Inbound marketing brings in quality leads due to the fact that they found you!
- Inbound marketing increases your online brand visibility.
- Inbound marketing encourages clients to commit to their own research which, in turn, leads to higher credibility since you didn’t rent out a billboard for your product.
Inbound marketing is an all-inclusive and effective marketing strategy and the examples I’ve given prove that you can do it too. With the proper strategies, anyone is able to lift their business off of the ground and introduce their services to the marketing world.
Inbound marketing is a wonderful way to learn how to connect with your audience and allows you to properly and effectively grow revenue and turn a profit.