Why You Need Buyer Personas For Your Growing Law Firm, Now

Why You Need Buyer Personas For Your Growing Law Firm, Now

A “buyer persona” provides a law firm with a better understanding of potential clients.  This opens up the opportunity to set an efficient plan that attracts the specific target audience.  What is a Buyer Persona? Content that is based on buyer personas effectively targets the right audience with relevant content that is tailored to their […]