Your Inbound Marketing Agency.

Imagine your sales & marketing departments bundled into one awesome force to organically nurture leads and convert them to repeat clients. That’s who we are.

LetsMarket.it, together.

Understanding the Inbound Marketing Funnel

At this stage of the journey, the consumer is trying to address their pain point through searching and learning. Establish your business as a trusted source of authority by producing meaningful, high-quality content. Blogs, eBooks, webinars, and other formats of content should answer their queries, drawing them towards your business. At this stage of the marketing funnel, you’re introducing yourself to prospects. The main aim of this stage is to EDUCATE, rather than make a sale. The more you educate your audience, the more people consider you an authority figure within your field.

Website Design

Landing Pages

At this stage of the inbound marketing journey, prospects have shown interest in your products or services. Now is the time for your business to stand out from the pack. The goal is to convert the target audience from mere prospects into leads by creating a connection. At this stage, sharing case studies, whitepapers, and comparison guides that clearly outline the value that you’re adding helps build authority. Including the popularly used Call-to-Action (CTA) options allows the reader to share information in exchange for accessing in-depth content. Since the content helps them address their queries, the CTA becomes an organic way to offer extra resources and cementing your authority within your field.

Email Campaigns

Social Media Campaigns

By this stage of the journey, you would have succeeded in attracting the right leads that may make a purchasing decision. You may have dialed down the sales pitching in the early stages of attracting and engaging, but now, is the time to up the ante. Make them choose you! The leads know your business, trusting that it’s a figure of authority, all they need to know now is how you can solve their problems. This is the stage where leads may need free demos or live webinars helping them make a final decision, and showing them why you’re the right business for them.

SEO

Blogs

At this stage of the inbound marketing journey, a congratulation is in order! The prospects are now paying customers, choosing you to resolve their problems! But the journey doesn’t end here. The fourth and final stage of the inbound marketing funnel is crucial for continued success. The goal is to satisfy and delight your clients. That way, they turn into promoters and brand ambassadors for your business. There are several ways to delight customers.
You need to continuously offer them valuable content, help them achieve their goals and show appreciation to their loyalty.

Video Content

Chatbots

Industries we Serve

Inbound Marketing is one of the most comprehensive marketing methodologies that’s being adopted by businesses worldwide. Yielding tremendous results, Inbound Marketing is proving to everyone that it’s the next major marketing approach.

Inbound marketing builds valuable, long-lasting relationships with both prospects and existing customers.

LetsMarket.it is an inbound marketing agency that helps you build, strengthen, and proliferate those relationships.