Your Inbound Marketing Agency.
More like Sales & Marketing departments bundled into one awesome force to organically nurture leads and convert them to repeat clients. Together, LetsMarket.it.
Industries we Servbe
Let Prospects Find You
Inbound Marketing is the dominant methodology adopted by marketers across all industries. It is a proven marketing technique that many businesses are turning to and is yielding tremendous results.
With inbound marketing, your business is able to build valuable, long-lasting relationships with both prospects and existing customers, so that they willingly engage with you.
LetsMarket.it is an inbound marketing agency that helps you forge those relationships, strengthen and perpetuate them.
Inbound Marketing for SaaS
SaaS, or Software-as-a-Service, has proven to be one of the best computing solutions ever created.
Inbound Marketing for Law Firms
Inbound marketing strategies do wonders in generating qualified leads for law firms. We develop a comprehensive and detailed law inbound strategy.
Inbound Marketing for B2B
Business to Business, or B2B, is at the forefront of the world economy. B2B e-commerce is set to drive an estimated $1.2 trillion in revenue by 2021. 83% of B2B businesses that are not yet online will plan to be within the next two years.
Inbound Marketing for eCommerce
Inbound Marketing strategies increase the number of visitors, conversion rate and yield a higher ROI. By 2040 95% of shopping will be facilitated by e-commerce.
Inbound Marketing for Healthcare
The rise of the Internet, and the digital marketing space that ensued, has caused a paradigm shift in the Healthcare industry. Patients now surf the internet for symptoms, diagnoses, side-effects of prescription drugs, and information about doctors and hospitals.
About Us
The LetsMarket.it Way
Since inbound marketing is becoming such a crucial facet for growing your online presence, you may be wondering what do we do as an inbound marketing agency? It is a question that gets asked a lot. Do we code and build websites? Do we write blogs and articles? Or do we simply do online marketing? These are all valid questions.
Clients hire us so we can develop a comprehensive inbound strategy that increases website visitors, the number of prospects, generate qualified leads, and ultimately, close more sales.
Your website is not only at the forefront of your brand image, it is the primary online gateway for customers to know about you.
As an inbound marketing agency, we design fully-responsive, SEO-friendly websites that function across all platformS. LetsMarket.it has the expertise and know-how to either build a website from scratch, or redesigning and updating your business’ website.
If your business settles for a website redesign, LetsMarket.it pays close attention to the landing page. Landing pages act as a follow-up to all the promises that you have made within your content library. Landing pages constitute the next step towards a visitor becoming either a lead or a paying customer. As an inbound marketing agency, we will design landing pages as such.
Blasting emails left and right hoping to lock in random customers is an exercise in futility. As an inbound marketing agency, LetsMarket.it will devise an email marketing campaign with the target audience in mind. In other words, we create email marketing content that is informational, as opposed to promotional.
The vast majority of your customers have at least one social media profile. LetsMarket.it implements comprehensive social media promotion strategies for your business to generate brand awareness
As an inbound marketing agency, we optimize the website’s content in a way that increases traffic towards your website and improves its ranking within search engines.
Communication and engagement are the lifeblood of inbound marketing. LetsMarket.it’s goal is to publish high-quality blogs that educate the prospects and customers about how your products and/or services can effectively address their needs, and distribute them across several channels.
LetsMarket.it also offers video marketing solutions that are distributed across all digital channels, and further enhance the SEO-friendly content.
Chatbots are considered to be the next step towards optimizing the customer experience. As an inbound marketing agency, we offer customer service solutions via the design and implementation of chatbots in order to constantly and consistently address customer queries in a more personalized manner.
Our Strategy
Inbound Marketing Funnel
Attract, Engage, Close and Delight are four stages that form the backbone of the whole inbound marketing journey. While it may be a lengthy process, the inbound strategy is built on this funnel and has served our clients well.
LetsMarket.it is an inbound marketing agency that will strategically guide your business through how to most effectively reach your target audiences, regardless of the industry that you operate in.
The inbound journey is all about creating a marketing strategy that is sustainable, scalable and repeatable, and we as an inbound marketing agency, will help you implement such a strategy.
Attract
The consumer at this stage of the journey is searching, learning, and trying to address a pain point. Establish your business as a trusted source of authority by producing meaningful, high-quality content using for example: blogs, eBooks, webinars, and other types of format that answer their early queries and draw them towards your business. At this stage of the marketing funnel, you introduce yourself to prospects, and they take notice of you. A key component of the inbound methodology is trust. The main aim here is to EDUCATE, and not to make a sale. The more you educate your audience, the more they will gravitate towards your business.
Engage
Prospects at this stage have shown interest in your products or services. At this stage of the inbound marketing journey, your business has to stand out from the pack. The goal is to convert the target audience from mere prospects into leads by creating a connection. At this stage, sharing case studies, whitepapers, and comparison guides that clearly outline your unique value proposition, helps build authority. Including CTA (Call to Action) allows the reader to share information in exchange for accessing the in-depth content. And when the content helps them address their queries, it becomes a natural way to offer extra resources and cement your perceived authority. CTAs are the most popular method which allows the right people to submit their contact details.
Close
At this stage of the journey, you have succeeded in attracting the right leads that may make a purchasing decision. You dialed down the sales pressure in the early stages of attracting and engaging, and now, it’s time to up the ante and make them choose you! They know who your business is and have established it as a trusted figure of authority, but they just need to learn how you can help them solve their problems concretely. This is where leads may need free demos or live webinars to have their remaining queries answered, help them make a final decision, and show them why you’re the best company available for them.
Delight
At this stage of the inbound marketing journey, a congratulations is in order! The prospects are now paying customers and have chosen you as the solution to their problems! Fabulous! But does the journey end here? Absolutely not. The fourth and final stage of the inbound marketing funnel is crucial to your ultimate success. The goal is to satisfy and delight your clients. That way, they turn into promoters of your business and the products and services you are selling. There are several ways to delight customers: Solve their problems and help them reach their goals Show your customers that you value and appreciate their loyalty by sending “thank you” messages or well-wishes during holiday seasons.
Explainer Videos that tell a Story
What projects we have worked on?
VerveVideos.com is a Canada-based, B2B-oriented video production company that provides audiovisual solutions to businesses of all sizes. These solutions enable them to reduce operational costs, attract more leads organically, and convert them to paying customers. As a market expert, VerveVideos.com provide innovative yet cost-effective video content, with customers receiving a top-notch customer service experience.
