Search engine rankings are a confusing business, especially if marketing isn’t your profession. When you Google something though, there is a system that ranks your page and decides where it appears on the page. It’s the difference between being the first designer someone looks at and being buried on the 8th page.
Search Engine Optimization or SEO is the act of ensuring that your business listing is the first that people see and the first that they click. There are a few ways of going about this and the best approach will always be some combination of those factors.
The Right Keywords
The most important thing for SEO in any business is using the right words. There are 1000 words for everything nowadays, so knowing the way that most people will describe your business will be a big help.
As an example here are the comparative results for four very similar ways to describe your job title. The higher the score the better, so from this graph we can gather that “interior designers” is more effective that “interior decorator.”
This doesn’t mean you should completely avoid using “decorator”, but that if you want to reach more people at once, you should be calling yourself a designer!
The Right Outlet
With every interest, there is a different social network, blogging platform, or forum that people flock to for information. That’s because certain sites are simply designed better for certain kinds of information. The more present, active, and popular you are on social media, the better your SEO will be because those profiles will show up through search engines.
Interior designers have the most success on those sites that have been designed for visual media. First of all, Instagram is key. Not only is it a social network for images, it has a huge userbase, the opportunity for growth is innumerable, and their advertising options are boundless. You may also want to check out Houzz. The nice thing about Houzz is that it’s only for interior design; you know that when you post, only interested people will be seeing it. The only downside is that you need to pay to post to the site.
The medium of communication that most designers forget about is YouTube. It’s not just that you can share a more engaging view of your work; YouTube is great for SEO. The most commonly used search engine is Google, and because YouTube is owned by them, posting there will make your videos more likely to show up in people’s search results.
The Right Access
One of the biggest mistakes that we see designers making is that they don’t want to allow the internet to have access to their designs. This is not an unfounded concern; nobody wants to have their work stolen or plagiarized. That doesn’t mean you shouldn’t be posting it online though.
To prevent plagiarizing, you can add a watermark to your pictures and videos that claims your brand’s ownership of the image. In order for people to choose you as their designer though, they will first need to see the work you’ve done. If your portfolio isn’t online, you may think that clients will just call in, but in this day and age, people are much more likely to find a designer who does offer an online portfolio. There’s no reason to be losing clients just because you’re afraid to upload. Sharing your work will not only bring in more clients; the right portfolio will ensure the clients you bring have similar tastes to yours!