Inbound Marketing

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Who?

Inbound marketing is any marketing techniques that allows potential customers or clients to come to you.

Usually, inbound marketing techniques are implemented in the digital world through online outreach campaigns. Inbound marketing exists in opposition to traditional outbound marketing techniques like cold-calling and TV advertising.

The idea behind inbound marketing is that you make advertising so useful and entertaining, people can’t believe they’re not paying for it. It works!

What?

Since the internet and social networking have taken over our culture, businesses have noticed an opportunity.

Instead of convincing people to buy your product or use your service, why don’t you put your resources into finding the people who are already looking for you?

Consumers are tired of being nagged by traditional marketing techniques. So tired, in fact, that they aren’t even listening to them anymore. Nonetheless, people want to know about goods and services that are useful for them. Inbound marketing allows us to target the people who want to know more about your services without annoying those who don’t need them yet.

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How?

Inbound marketing requires several techniques to be implemented at once: an appealing website, active social media accounts, strong branding, updated blogs, e-mail campaigns, and any number of other ways you might be getting your word out there. 

The reason it works is that you can target people you know will be interested in your product. Their interest might be indicated by their google search, or just by following your twitter feed, but no matter what, inbound marketing is about building up that list of interested people and showing them everything your brand can do for them. 

Industries

healthcare_100

Healthcare

Let's market your health clinic by reaching patients in your area, build a patient referral flow and deliver health advice to your local community.

designandbuild

Design & Build

Let's market your design & build business by creatively promoting your unique design expertise, process work, and portfolio.

law_100

Law

Let's market your law firm by displaying established client trust and promoting your legal advice, showcasing your expertise.