Everybody is on Facebook, but what about Twitter? Lots of people are using it, but for some reason, dentists seem hesitant to climb on board. Here’s why you should bite the bullet:
Build Patient Relationships
The most important reason for dentists to get on twitter is that it grants you an opportunity to build a relationship with your patients. Most people want to feel like they know their medical professionals personally because it makes them feel safe. It can be difficult for dentists to do this because they only see most of their patients for check-ups. Twitter is the perfect response to this problem because it allows you to reach a whole bunch of people quickly. Instead of ending up behind on your schedule because you’re chatting with patients, trying to get to know them as they come in, they can get to know you on your Twitter account.
Increase Retention Rate
This is definitely related to building relationships, but patient retention is one of the biggest benefits of building relationships with your patients. If your patients feel like you are a real person, better yet, a person who follows them on social media and answers their questions, they are a lot less likely to leave. Mistakes are inevitable, but that’s what causes patients to leave. If you want to avoid losing patients due to clerical errors, let them know you’re their friend and you care about them. If you want to have satisfied patients, answer their questions on twitter. It only takes a few seconds and it makes all the difference in your patient’s image of you.
Keep It Simple
Dentists should be getting on twitter because you’re people too! Nearly the whole world is on social media, connecting with one another in new and exciting ways. Why should you be any different? Twitter is the best for busy people because it’s 140 character limit guarantees you don’t need to spend too much time on it. Twitter isn’t about quantity, it’s about quality. You can make a few tweets a day and that’s enough. Take a few minutes every day to look over your interactions and you can sit back and watch your following grow.
Change The Game
Though most of corporate business is on social media, very few dentists are on social media actively. Many have tried, but simply didn’t keep up with it. It can be hard to see the reward with social media marketing because it takes some time for followers to become patients and some certainly never do, but it’s the best way to get the word out about all the great work you’re doing. If you know you can’t keep up with a social media account on your own, consider outsourcing your accounts. Either way, the competition is slim, so if you’re going to get on social media, now is the time to do it.